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1 Your website
I own this website, or I have permission to have it tested.
2 What should visitors try to do?
Pick one or more. Visitors are shared out across the goals you choose.
First impression Work out what you offer and whether to trust you.
Find information A price, opening hours, your area or a policy.
Buy a product Choose something and get as far as paying. Nothing is bought.
Book a service Book or request an appointment or a visit.
Get in touch Ask you a question by phone, email or form.
Compare options Compare two of your products or services and pick one.
Your own goals Optional, up to three
Add another goal
3 Visitors
Devices
Mostly phones : 60% phone, 30% desktop, 10% tablet
Balanced : 45% phone, 45% desktop, 10% tablet
Mostly desktop : 25% phone, 65% desktop, 10% tablet
Phones only : every visitor on a phone
Desktop only : every visitor on a computer
Phone 60% 45% 25% 100% 0%
Desktop 30% 45% 65% 0% 100%
Tablet 10% 10% 10% 0% 0%
4 Extras
Tailored visitors Describe your typical customers, and the visitors are shaped around them.
Who are your typical visitors?
Re-test after your fixes Half price A second run with the same visitors and goals once you've made changes, so you can see what improved. It costs half of the first run.
5 About you
Business name Optional
Anything we should know? Optional
Pages to focus on, things visitors should avoid, or the date you need the report by.
Send request
No payment now. We reply by email to confirm the details and the price before anything runs. How we use your details .